ServiceM8 is Australian job-management software for trades and service contractors, built around the work itself: quoting, scheduling, dispatch, on-site sign-off and invoicing, priced per business rather than per user. CRMandGo sits in front of that: answering the enquiry, qualifying it, chasing the follow-up and collecting the documents, so the job exists to be scheduled in the first place.
| CRMandGo | ServiceM8 | |
|---|---|---|
| What it owns | The pipeline: enquiry, qualification, follow-up, documents | The job: quote, schedule, dispatch, invoice |
| Missed enquiry out of hours | AI receptionist answers chat and SMS; a missed call texts the caller back | Not its purpose |
| Scheduling and dispatch | Not a scheduling tool (integrates with BookAndGo) | Purpose-built, with a strong mobile app |
| Invoicing | Not an invoicing tool; quotes and acceptance only | Built in, with accounting sync |
| Built for your industry | AI composes pipeline, intake and document checklists for your trade | Built for trades specifically, configured by you |
| Data residency | All data onshore in Sydney | Australian company |
| Can you run both | Yes, and many should: CRMandGo wins the job, ServiceM8 runs it | Yes |
If your problem is the enquiries you never got back to, CRMandGo is the stronger fit. An AI receptionist answers web chat and SMS out of hours, a missed call texts the caller straight back, every enquiry is scored and briefed, and the customer fills in their own details and uploads documents through a branded portal. ServiceM8 assumes you already have the job.
If your problem is the work after you have won it, ServiceM8 is the better tool and we are not trying to replace it. Scheduling a crew, dispatching to a phone in a ute, capturing a signature on site and raising the invoice are things ServiceM8 was built for and CRMandGo does not do. Its per-business pricing is also genuinely good value for a team of several people.
You do not have to switch to find out. The 14-day trial needs no card, and nothing stops you running ServiceM8 and CRMandGo side by side while you decide. Most businesses that move do it the slow way on purpose: point new enquiries at CRMandGo, leave the existing work where it is, and let the old system empty out as those deals close.
Bringing people across is a spreadsheet. Export your contacts from ServiceM8 as a CSV and import them, mapping each column to a CRMandGo field as you go, and the importer will not write to a field you have not mapped. Names, contact details, the stage a deal is at and your own custom fields all come over. Notes and file attachments generally do not, because every CRM stores them differently, so if history matters keep read-only access to the old system for a while rather than trusting an export to carry it.
What takes the time is not the data, it is deciding how you want to work. That part CRMandGo does for you: describe the business in plain English and it composes the pipeline stages, the intake questions, the document checklist and the wording for your industry, so you are correcting a draft rather than building from an empty screen.
CRMandGo is Australian-owned and part of the MyAndGo ecosystem. Your data is stored onshore in Sydney, under the Australian Privacy Principles. Start free, no card needed.
Not really, and we would rather say so. ServiceM8 is job-management software and CRMandGo is a CRM. If you need scheduling, dispatch and invoicing, ServiceM8 is the right tool. If enquiries are going unanswered and follow-ups are being missed, that is the problem CRMandGo solves. Plenty of trades businesses sensibly run one of each.
If you are winning plenty of work and the pain is in running it, ServiceM8 alone is fine. If you suspect you are losing enquiries before they ever become jobs, that is the gap CRMandGo fills, and it sits in front of whatever you use to run the work.
They are not integrated out of the box today, and we would rather say that than imply otherwise. In practice businesses run them in sequence rather than in sync: CRMandGo handles the enquiry, the follow-up and the paperwork until the customer says yes, then the job is raised in ServiceM8 to be scheduled and invoiced. If a direct integration would matter to you, tell us, because what gets built next is decided by what customers actually ask for.
Probably not, and the honest test is simple: how many enquiries came in last month that nobody got back to? If the answer is none, you do not need us. If you are not sure, that is the answer. A two-person trade business is exactly where enquiries get lost, because the phone rings while both of you are on the tools. The free plan covers one person and the paid plans start at a price well under the value of one won job.